EDEM EDET EFFIONG; ODIGBO, BENEDICT EJIKEME. CRISIS COMMUNICATION STRATEGIES AND BRAND EQUITY RECOVERY IN THE FMCG INDUSTRY. Journal of Global Peace-Marketing and Communications (JGPMC), [S. l.], v. 3, n. 1, p. 1–21, 2025. DOI: 10.64415/jgpmc.v3i1.87. Disponível em: https://www.parojournals.com.unicalhostel.net/index.php/jgpmc/article/view/87. Acesso em: 1 nov. 2026.