EKA, UMOREN; MBAZE-EBOCK, VIVIAN; BASSEY, FREDERICK OFFIONG. IMPACT OF PRICE SENSITIVITY ON CONSUMERS’ DECISION-MAKING IN AIRLINE TICKET PURCHASES. Journal of Global Peace-Marketing and Communications (JGPMC), [S. l.], v. 4, n. 1, p. 103–114, 2026. DOI: 10.64415/jgpmc.v4i1.94. Disponível em: https://www.parojournals.com.unicalhostel.net/index.php/jgpmc/article/view/94. Acesso em: 1 nov. 2026.